Consumer’s Digital Literacy as a Condition of IT-Services Development in Russia

Abstract

IT services development requires considering characteristics of the target audience. The main aim of this article is to analyze digital literacy in Russia minding regional peculiarities and the materials of scientific research centers. Nowadays digital literacy is one of the most important skills of both an individual and the society as it directly influences the adaptation to the contemporary digital culture and affects how the society percepts innovations and participates in their creation. There are two main factors that are holding back digital consumption: insufficiency of digital competence and the age factor. According to experts, there are 7 types of cities in Russia, determined by the abundance of local digital services - from total inaccessibility to total sophistication. Thus, digitalization of Russians is uneven - along with rapid development of “smart citiesâ€, the implementation of digital services into smaller cities is difficult and unequal.