Research on the Marketing Development of Cross-Border E-Commerce in the Era of Big Data

Abstract

With the development of the Internet, there are a large number of cross-border e-commerce enterprises that take the network as the pillar and sell online. Although the cross-border e-commerce industry is just emerging, it can bring unimaginable convenience to people. People can browse and buy goods and services around the world without leaving home. Through the use of big data, Internet-based enterprises can optimize and upgrade their marketing strategies. This paper first expounds the background, purpose and significance of this research paper, explains the theoretical basis of big data and cross-border e-commerce, and then analyzes the research of cross-border e-commerce marketing in the era of big data. This paper introduces the situation and development of cross-border e-commerce enterprises in using big data in the era of big data, analyzes the existing problems, and finally puts forward corresponding solutions and suggestions according to the existing problems.