Higher Vocational E-commerce Visual Marketing Course in the New Media Marketing Era Reform and Practice of Project Integration Teaching

Abstract

The emergence of new media has brought great changes to the environment of network marketing. The marketing of new media has gradually become the most important part of modern marketing mode. However, the construction of visual marketing curriculum system for e-commerce major in higher vocational colleges is not perfect. How to integrate the knowledge of e-commerce visual marketing and how to achieve the project integration of training content has become the focus of curriculum reform.