Marketing Strategy for Serviced Apartments in Xi’an

Abstract

In the context of the current economic development, traditional hotels can no longer meet the needs of all consumers for hotels. As a historical city and a central city with rapid economic development, Xi'an has seen a rapid rise in the number of tourists and migrant workers, and accommodation has become the top priority. The emergence of serviced apartments has satisfied some consumers who want not only hotel services, but also the convenience and warmth of the family. This paper begins with the development of the business type of the serviced apartment market in Xi'an, expounds the concept of serviced apartment, and analyzes the problems in the course of development, such as market promotion, brands and services of the service apartments in Xi'an in marketing. Finally, it puts forward the marketing strategy for serviced apartment in Xi'an. With the rapid economic development of Xi'an, the number of tourists and migrant workers is increasing rapidly, and thus living became the first problem to be solved. At this time, the lower price than the hotel and the warm atmosphere like family become the best choice for them to stay in the serviced apartments.