An Empirical Research of Manufacturing Oriented-creative Industry Development—Take Apparel Industry for Example

Abstract

Creative industries, as the key factor of the update strategy of urban and regional, gain more attention from scholars and entrepreneurs. This paper attempts to put forward the inside and outside factors, which affect manufacturing in creative industries, in the perspective of the transformation and upgrading of manufacturing industry. On the basis of the investigation in apparel manufacturing enterprises, this study found seven factors which affect the development of creative industry, then analyze the interactive mechanism between those factors, and finally put forward suggestions to promote the development of creative industry.