Northwest China's Tea Industry Development Strategy Based on SWOT Analysis - as an Example of Shaanxi Province

Abstract

The brief introduction of the general situation of Shaanxi tea industry, on the basis of SWOT analysis system of Shaanxi tea industry internal advantages and weaknesses and external opportunities and threats for comprehensive analysis, put forward the basic strategy of development of Shaanxi tea industry competitive advantage: establish the marketing idea, optimizing the marketing mix, optimization of tea processing technology, improve the tea production, improve the comprehensive competitiveness of products.