Research on the Development of Derivative Products of Comic and Animation Advertising Video of Local Characteristic Culture

Abstract

Rich historical and humanistic resources and local characteristic culture provides a wealth of material for creation of comic and animation. In recent years, animation industry of our country has achieved rapid development. However, the limitations of the traditional concept and the external environment make the development of derivative products of local characteristic culture comic and animation advertising video still exist many problems. It need to strengthen efforts of derivatives development of this field, clear animation market positioning, pay attention to intellectual property protection, make animation industry of our country in a state of benign development.