Study on Contract Coordination of Exhibition Supply Chain

Abstract

Based on the situation where exhibition organizers and functional service providers are not coordinated in behaviors, the study introduces the supply chain contracts and respectively builds a coordinative model for wholesale price contracts of exhibition supply chain and a contract coordinating model of revenue sharing. Through the analysis and comparison, the results show that the revenue sharing contract brings is more effective to the exhibition supply chain coordination. Based on the contract coordination of revenue sharing, a relationship between information sharing and fixed cooperation is established between the organizers and functional service providers, to improve the overall performance level of the exhibition supply chain.