The Impact of Service Innovation Capability on Logistics Platform Performance

Abstract

Under the background of "Internet plus efficient logistics", Innovation of operation mode is the key to cost cutting and performance improving and supply side reform for logistics. Logistics O2O platform realizes the disintermediary of logistics chain, and achieves online and offline integration and balance between logistics supply side and demand side. With the rapid development of logistics O2O platform in China, the phenomenon of service content homogenization and user’s multi-attribute is serious. It is very important for service innovation to improve operation performance of the platform. The paper takes service innovation as independent variable, and logistics O2O platform operation performance as dependent variable, constructs the relationship model between service innovation and platform operation performance, and puts forward hypothesis. Based on the data of domestic logistics O2O platform, models and hypotheses are examined, and results are discussed. The results show that, for the rapid and sustained development of the platform, the concept of service innovation should be developed, and it should be transformed into practice.