The Teaching Reform of Business English Translation Based on Flipped Classroom Model

Abstract

With increasing foreign business contacts in China, the demand for high quality and compound business English talents is increasing. However the cultivation of business English professionals in universities cannot meet the needs of the modern society. Especially the traditional teaching model of business English translation has been unable to adapt to the needs of the new era and a new teaching model is urgently needed. In recent years, the flipped classroom model has aroused wide attention in China’s education circle as an innovative teaching model. After analyzing the features of the flipped classroom model in business English translation teaching, the author tends to construct a new teaching model based on the notion of the flipped classroom so as to improve the effectiveness of business English translation teaching.