Enhancing Tourist Experience with Smart Tourism— A Case Study of Hangzhou

Abstract

The explosive growth of tourism requires destinations to redefine their role in the progress of value co-creation. Smart tourism destination (STD) came up as an efficient solution for enhancing tourism experiences and tourist satisfaction. However, bring smartness into tourism requires dynamic interaction among stakeholders in tourism ecosystems. This paper expounds the connotation of smart tourism, and provides insights for destination managers and policy makers on how they should use innovative technologies in STDs to improve the experience co-creation through a case study of Hangzhou.