Research on Patient Acceptance Behavior of Online Medical APP Based on UTAUT Improved Model

Abstract

In recent years, with the continuous development of mobile communication technology and the Internet, Chinese mobile medical industry has entered an explosive development stage. The gap between medical supply and demand has brought a bright future to the mobile medical industry. From the perspective of "patient" We use UTAUT to improve the model and study the behavior of patients' mobile medical APP acceptance. Through the combination of literature research and questionnaire survey, collect relevant data and conduct empirical tests. Finally, by analyzing the main factors affecting the behavior of users using mobile medical APP and the impact, it puts forward effective suggestions and Countermeasures for the development of mobile medical APP.