Monitoring Research on International Chinese Education Market Based on Web Searching Data

Abstract

This paper uses the number of foreign students studying in China as a measure of Chinese learning heat. On the basis of building theoretical frame of web search data and the number of Chinese learners, this paper selects initial search engine keywords from interviews of 25 foreign students from 15countries, and do Keyword expansion work by using Google and Baidu, composes the keywords into composite index which can be used in the regression model of this paper, processing panel data and modeling by using Eviews software, finally analyzes the relationship between the numbers of foreign students studying in China and the corresponding composite index. The fitting degree of model is 94.5%.