Research on the Development Strategies of Tourism Internationalization in Wuhan City

Abstract

This study mainly analyzes the current situation and problems of the development of tourism internationalization in Wuhan and then put forward the strategies to promote internationalization of Wuhan’s tourism based on the analysis of the connotation and features of tourism internationalization. In order to improve the internationalization standards, it is needed to make full use of the Wuhan city tourism circle to expand the influence and build international-brand tourism enterprises; develop tourism products with international influence and promote construction of ReBAM with Wuhan characteristics; promote the level of informatization and intelligence of tourism attraction, pay attention to the humanized design of service facilities, strengthen the education and training of international tourism talents, adopt international management means, improve the international visibility of Wuhan, build a good external environment for international development as well as cultural atmosphere, strengthen soft and hard power at the same time