The Analysis of Airports Visual Culture Construction in China

Abstract

The visual culture of the human could be traced back to ancient times’ rock painting and totem. In the modern times, various patterns have been the part of human’s life. As the rapid development of economy and civil aviation transportation in China, airports are more than just a place where aircrafts takeoff and landing, more importantly, they also undertake the public service in the society. This article discusses the visual culture in civil aviation industry based on methodology of questionnaire survey; analyses key factors in the construction of visual culture in the airports, which is based on passengers’ satisfaction and safety perception of visual culture in one airport of China; further explores the principles for construction of airport visual culture in China; and the significances in airports construction and increasing the competitiveness of China’s civil aviation transportation.