Tourism Website Customers’ Repurchase Intention: Information System Success Model

Abstract

This study through applying the DeLone and McLean Information System Success Model aims to explore the relationships among tourism product websites’ information quality, system quality, service quality and customers’ flow experience, satisfaction, purchase habit, and repurchase intention. Through the stratified and purposive sampling method, 409 valid questionnaires were obtained from travel agencies with website business licenses, being analyzed using the Structural Equation Modelling approach. The findings show significant impact of consumers’ habit on their repurchase intention, which is the major contribution of this research. Noteworthy, information quality is found to have non-significant effect on consumer satisfaction.