Research on the Innovation of Mobile Internet Business Model

Abstract

With the number of mobile Internet users gradually increased in Big Data Era, more and more devices are added to the network and digitized, the traditional industry and mobile Internet are gradually merging. New consumption patterns will also be generated, leading to the emergence of new business models. This paper summarizes the connotation and characteristics of the existing business model of mobile Internet, and discusses the approach to the innovation of mobile Internet business model.