The Research on Marketing Model Innovation of Private Enterprises in Xi’an in the Time of Internet Plus

Abstract

With the encouragement and support of the Xi'an municipal government, private enterprises in Xi'an are achieving rapid and sustainable development in recent years. Based on a large sample survey, this article mainly analyses what is the impact of “Internet＋†on marketing of private enterprises, and discusses the current problems of marketing mode of private enterprises in Xi'an. Finally, at existing problems, suggestions to further improve private enterprises marketing innovation are made. This thesis intends to provide some references on marketing innovation of private enterprises in Xi'an.