A Study on the Influence of Employer Brand on Engineers’ Organizational Embeddedness

Abstract

To validate whether there was an influence of employer brand on engineers’ organizational embeddedness, we conducted a survey with 141 engineers in 3 large construction enterprises in China.The results showed that employer brand could significantly influence on the engineers’ organizational embeddedness( r=0. 753, P < 0. 01). The four key factors of employer brand were compensation and benefits, promotion and growth, cultural atmosphere and organizational development.Chinese enterprises should enhance the organizational attractiveness through employer brand construction to reduce the engineers’ turnover rate.