Research on Event Management Personnel Cultivation: An Integrated Perspective of Degree Education and Vocational Education

Abstract

In the past two decades, the Chinese event industry develops dramatically fast. Meanwhile, the gap is gradually widening between the universities’ event management personnel cultivation and the event enterprises’ employment demands. In order to solve this problem, it’s necessary to re-recognize the differences and similarities of degree education and vocational education, and strengthen the cooperation between universities and event enterprises, associations and governments. This research aims to discuss the paths to cultivate event management personnel from the integrated perspective of degree education and vocational education.