Research on the DIY Form of Cultural Integration in Enterprise M&A

Abstract

The DIY culture integration in corporate mergers and acquisitions reduces the cost of conventional cultural integration and changes the integration driven by the top into spontaneous integration, but the success rate of DIY culture integration is extremely low. It is known that intermediaries can improve the success rate of mergers and acquisitions[1]. This paper uses questionnaires and interviews to investigate the core personnel of a group of 64 people who promote DIY cultural integration, and conducts empirical research on the influence of school think tank practice groups and consulting agency on the DIY culture integration. The conclusion is: the impact mean of school think tank practice group and consulting agency on the DIY culture integration is significant difference, which makes clear the essential participation force of the success of DIY cultural integration.