Research on Distribution Route of Electricity Supplier Logistics Based on the Customer's Hidden Cost

Abstract

The rise of e-commerce makes green logistics increasingly important role. Combined with the characteristics of logistics distribution under the new e-commerce, the distribution route choice model was established. Based on lowering the total distribution cost and shortening delivery time, the paper proposes the idea to improve customer satisfaction. In calculating the total cost of the process, while taking the vehicle startup cost and vehicle cost into account, the concept of hidden cost was proposed, that is a kind of penalty cost due to customer dissatisfaction. In solving the model, determine the weight of each objective function by maximizing deviations, transfer the multi-objective functions into a single objective function which is relatively simple. Finally, take use of specific examples to drawn weights.