Southwest Airlines Low-Cost Strategy of the United States and the Enlightenment to China

Abstract

To analyze the strategic of the US-based Southwest Airlines low-cost short-haul routes to application in China. Southwest Airlines strategies include: increasing scale; to extend the aircraft's flight time to short-haul routes based; second-tier major airport operators and reducing staff time off; only the type of aircraft using the unique and only providing basic services; to adhere to the centralized procurement and cost control of the aircraft in terms of transition; simplify processes and low fares. Low-cost airlines of Chinese face some difficulties, for example, the macro-economic environment for the development environment; in the economic environment in the aviation industry challenger - high-speed rail outstanding performance and pilot training; the industry itself features, and so on. In specific applications, the need for a specific treatment is based on low-cost airline in the external environment.